CART RECOVERY
Make it easier
to finish the order.
A customer chose a product, then left before paying. A useful reminder can bring them back to the basket or help answer the question that stopped them.
ILLUSTRATIVE MESSAGE
A question before you order?
Hello from [business]. You left an unfinished basket with us. You can return to it here: [secure basket link].
If you need help choosing, reply with your question.
Reply STOP to stop these reminders.
Illustrative example for an eligible contact; use the appropriate approved template
Writing example only. Not a live campaign, product screenshot or Meta-approved template.
A PURCHASE WAS ALREADY UNDER WAY
Find the obstacle before adding another message.
The customer may have been interrupted. They may also have seen an unexpected delivery charge or needed information that was missing from the page.
WatsBridge’s cart recovery workflow is part of the CRM, with the supported WooCommerce setup. Review the eligible audience, the event, the return link and the follow-up before enabling a sequence. The free contact button is a separate product.
Check the checkout itself first. A reminder is useful only if the customer has somewhere workable to return to.
Start with the store you have.
Confirm which cart or checkout events your current configuration supports, how customer details are obtained and what permission covers the message.
Shopify and Odoo connections remain in development. Discuss the actual integration rather than assuming it from a platform name.
Keep the recovery process short and relevant.
Choose eligible baskets
Review contactability, the relevant permission, completed orders and opt-outs before selecting the audience. A stored number alone is not enough.
Make returning simple
Use the supported basket link and explain how to ask for help. Check that prices, availability and delivery information remain accurate.
Know when to stop
Use a limited sequence. Define how a purchase, an opt-out or a reply needing attention changes the next action, then test those cases in your setup.
EXTERNAL EVIDENCE
22.36%
reported recovery in one external retailer case
A published retailer case reports 22.36% of abandoned carts recovered through WhatsApp. It is an example from a different business, not a market average or a WatsBridge result.
The public account does not establish the additional sales caused by the reminders against a randomised holdout.
Count the recovered orders. Keep the costs beside them.
Define the reporting population and attribution window before the first send. Keep eligible baskets, contacted customers and orders completed afterwards as separate counts.
Review messaging charges, any incentive, returns and the team’s handling time alongside the associated revenue. An order attributed to a reminder is not automatically an additional order that would otherwise never have happened.
For market context, the cart-abandonment research describes the size of the problem. It does not tell us what percentage your store will recover.
QUESTIONS BEFORE YOU START
A few practical answers.
Can you guarantee a recovery percentage?
No. The store, offer, audience, contact eligibility and checkout all affect the outcome. External case results are published with their own source and limits.
Can every abandoned basket receive a WhatsApp reminder?
No. The necessary contact details, relevant permission and a supported event must exist. Review previous opt-outs and orders completed before the send.
Does the reminder need an approved template?
Business-initiated messaging must use the appropriate current platform workflow. The approved Meta structure is distinct from the local text and personalisation inserted into permitted fields.
Can a customer ask a question instead of buying immediately?
The recovery process should include a route for relevant replies. Decide who handles them and how that reply affects any further reminders.
Which baskets are worth following up?
Bring the store, the supported checkout process and the reason customers leave. The launch application is the starting point for reviewing the setup.
